WHERE WE ARE
Our retail partners include:
- AMP Capital Shopping Centres
- Mirvac Shopping Centres
- Woolworths Liquor
- Pharmacy Guild of Australia endorsed pharmacies
Brands are feeling pressure from increasing competition in the grocery channel and detiorating business conditions for Australian FMCG companies. It has never been more important to ensure scarce advertising resources are converted to sales in-store.
TorchMedia has exclusive rights to Woolworths in-store media as well as an extensive network of shopping centre displays, ranging from smaller local centres to Australia’s largest shopping destinations.
TorchMedia puts your brand in the spotlight, where it’s relevant - at the point of purchase.
Liquor shoppers have vastly different purchasing behaviour and so must be considered differently from the typical grocery shopper. The average time in-store is only a few minutes as most liquor purchases are occasion driven and are snap decisions.
TorchMedia has developed media platforms specifically to influence these decisions. With exclusive in-store media at BWS and Woolworths Liquor, as well as large format platforms en route to other major and independent bottleshops, TorchMedia enables liquor advertisers to communicate with liquor shoppers at the “moment of truth”.
TorchMedia displays, both in-store and at the entrances of more than 1000 banner outlets, enable liquor advertisers to reignite advertising awareness and drive all-important purchase intent in the final moments prior to sale.
Our network offers liquor advertisers the opportunity to influence a sizable share of this $11bn market, through leading banner groups.
More than three quarters of the population have at least one long-term medical condition, which is the major factor in three-fifths of all adults regularly visiting a pharmacy.
With a digital network across 600+ major pharmacies, TorchMedia enables advertisers to truly capture this burgeoning market.
Pharmacies continue to expand their offering, with many of them now providing expertise and product ranges that include health supplements, toiletries, cosmetics, hair care and baby care.
TorchMedia’s network of leading pharmacy retailers provides brands with an information-hungry audience for crucial brand and product messages.
TorchMedia helps advertisers engage with shoppers thinking about their health and wellbeing and that of their family at the point of purchase.