WHERE WE ARE

MALL

Malls provide shoppers with a place to go for entertainment, to socialise, to visit the supermarket and of course to shop for fashion and lifestyle. The long dwell times and high per-visit spends of mall shoppers make it the perfect environment for brands.

TorchMedia’s comprehensive Mall network enables us to tailor the best solution to meet each brand’s communication objectives. Shoppers who visit smaller local centres, for example, are more likely to be older, spend less, visit more frequently, and be there primarily for the weekly grocery shop. By contrast, TorchMedia’s largest malls attract younger shoppers who spend more time and more money each visit at a wide variety of retail outlets and entertainment options.

GROCERY

Brands are feeling pressure from increasing competition in the grocery channel and detiorating business conditions for Australian FMCG companies. It has never been more important to ensure scarce advertising resources are converted to sales in-store.

TorchMedia has exclusive rights to Woolworths in-store media as well as an extensive network of shopping centre displays, ranging from smaller local centres to Australia’s largest shopping destinations.

TorchMedia puts your brand in the spotlight, where it’s relevant - at the point of purchase.

LIQUOR

Liquor shoppers have vastly different purchasing behaviour and so must be considered differently from the typical grocery shopper. The average time in-store is only a few minutes as most liquor purchases are occasion driven and are snap decisions.

TorchMedia has developed media platforms specifically to influence these decisions. With exclusive in-store media at BWS and Woolworths Liquor, as well as large format platforms en route to other major and independent bottleshops, TorchMedia enables liquor advertisers to communicate with liquor shoppers at the “moment of truth”.

TorchMedia displays, both in-store and at the entrances of more than 1000 banner outlets, enable liquor advertisers to reignite advertising awareness and drive all-important purchase intent in the final moments prior to sale.

Our network offers liquor advertisers the opportunity to influence a sizable share of this $11bn market, through leading banner groups.

PETRO-CON

Petro-convenience stores have emerged to satisfy consumers’ immediate cravings and to fulfill the need for simple top-up shops. They are emerging as a true grocery alternative, a new mini-mart destination, where shoppers ‘top up’ outside of the supermarket environment.

TorchMedia has assembled a powerful network of Tier 1 and Tier 2 (largest traffic and sales value) petro-convenience outlets that can provide the advertiser with access to these time-poor shoppers.

At TorchMedia, our national network of more than 700 petro-convenience destinations includes Woolworths/Caltex, BP, Mobil, 7-Eleven and leading independents.

PHARMACY

More than three quarters of the population have at least one long-term medical condition, which is the major factor in three-fifths of all adults regularly visiting a pharmacy.

With a digital network across 600+ major pharmacies, TorchMedia enables advertisers to truly capture this burgeoning market.

Pharmacies continue to expand their offering, with many of them now providing expertise and product ranges that include health supplements, toiletries, cosmetics, hair care and baby care.

TorchMedia’s network of leading pharmacy retailers provides brands with an information-hungry audience for crucial brand and product messages.

TorchMedia helps advertisers engage with shoppers thinking about their health and wellbeing and that of their family at the point of purchase.

IMAGE GALLERY

Click Here to view our Image Gallery

CAMPAIGN OF THE MONTH

Check out the campaign that caught our
eye last month.

Click Here for our Campaign of the Month

Want to be the first to know about Special Offers and what’s happening at TorchMedia?