http://toto5478.staging-zeus.netregistry.net/ en monique.lieser@torchmedia.com.au Copyright 2012 2012-02-23T03:31:01+00:00 http://www.torchmedia.com.au/images/TorchMediaLogo.jpg http://www.torchmedia.com.au/torchmedia/TorchRSS/ http://www.torchmedia.com.au/News/News_Article/torchmedia_connects_with_woolworths_online/ http://www.torchmedia.com.au/News/News_Article/torchmedia_connects_with_woolworths_online/#When:02:31:01Z TorchMedia, Australia’s only media network dedicated to the retail environment, is proud to announce the ability to offer Woolworths Online advertising solutions and sampling through the retail giant’s online shopping portal. 2012-02-23T02:31:01+00:00 http://www.torchmedia.com.au/News/News_Article/finalists_for_the_bt_awards_2011/ http://www.torchmedia.com.au/News/News_Article/finalists_for_the_bt_awards_2011/#When:05:28:10Z TorchMedia has been named a finalist in one category for the prestigious B&T Awards 2011. 2011-10-12T05:28:10+00:00 http://www.torchmedia.com.au/News/News_Article/stock-up_versus_top-up/ http://www.torchmedia.com.au/News/News_Article/stock-up_versus_top-up/#When:05:25:30Z 78% of MGB’s will do a main stock-up shop in a typical week, 66% will do a top-up. Half of MGB’s (52%) will do both! 2011-10-12T05:25:30+00:00 http://www.torchmedia.com.au/News/News_Article/the_summer_shopping_rush/ http://www.torchmedia.com.au/News/News_Article/the_summer_shopping_rush/#When:03:35:02Z TorchMedia has released a summer sales package series to help marketers take advantage of the surge in in-store traffic in the grocery and liquor over channel summer as shoppers prepare for the festive season. 2011-08-23T03:35:02+00:00 http://www.torchmedia.com.au/News/News_Article/torchmedia_promotes_gilroy/ http://www.torchmedia.com.au/News/News_Article/torchmedia_promotes_gilroy/#When:01:00:51Z TorchMedia has promoted Andy Gilroy to General Manager - Sales, replacing Cameron Baxter who is leaving to pursue other opportunities, and promoted Lisa King to NSW state sales manager. 2011-08-03T01:00:51+00:00 http://www.torchmedia.com.au/Blog/Blog_Article/mars_takes_global_parent_brand_to_new_heights/ http://www.torchmedia.com.au/Blog/Blog_Article/mars_takes_global_parent_brand_to_new_heights/#When:04:26:05Z Mars has become the latest food giant to focus on the parent brand in its latest round of marketing. 2011-10-06T04:26:05+00:00 http://www.torchmedia.com.au/Blog/Blog_Article/apollos_melbourne_expansion/ http://www.torchmedia.com.au/Blog/Blog_Article/apollos_melbourne_expansion/#When:05:42:41Z With so many FMCG companies based in Melbourne, it’s not surprising to see shopper marketing agency Apollo Marketing setting up an office in the southern capital. 2011-08-02T05:42:41+00:00 http://www.torchmedia.com.au/Blog/Blog_Article/ad_spend_bouncing_back/ http://www.torchmedia.com.au/Blog/Blog_Article/ad_spend_bouncing_back/#When:23:28:57Z Marketers’ confidence continues to bounce back as global ad spend looks set to return to 2008 levels this year, with strong gains in out-of-home advertising helping to drive 4-5% gains in Australia. 2011-07-25T23:28:57+00:00 http://www.torchmedia.com.au/Blog/Blog_Article/the_twisted_path_to_purchase/ http://www.torchmedia.com.au/Blog/Blog_Article/the_twisted_path_to_purchase/#When:22:11:09Z The path to purchase has long been an important concept used by shopper marketers to track and influence consumers’ choices. But is it the straight, neat route that we’d like to imagine? 2011-06-08T22:11:09+00:00 http://www.torchmedia.com.au/Blog/Blog_Article/when_does_the_consumer_end_and_the_shopper_begin/ http://www.torchmedia.com.au/Blog/Blog_Article/when_does_the_consumer_end_and_the_shopper_begin/#When:04:34:23Z When does the consumer end and the shopper begin? Senior shopper marketers from leading manufacturers including Fererro, Mars Pet Care, SC Johnson and Murray Goulburn joined TorchMedia’s Kirsty Dollisson for a roundtable discussion on the definitions of consumer and shopper. 2011-05-23T04:34:23+00:00 http://www.torchmedia.com.au/TorchMedia/Campaign/campaign_of_the_month/ http://www.torchmedia.com.au/TorchMedia/Campaign/campaign_of_the_month/#When:04:37:06Z Checkout the campaign that caught our eye this month. 2009-12-01T04:37:06+00:00