CAMPAIGN OF THE MONTH
Mars - M&M’s
In February, we loved the M&M’s lenticular Torchlite campaign.
TorchMedia worked in conjunction with Starcom MediaVest to develop the Mars M&M’s ‘Bare All’ campaign, which appears during February / March across 100 Torchlites.
The campaign is the first to utilise lenticular posters within Torchlites and appears in major shopping centres nationally.
Viewed from one angle, the posters show the recognisable characters of Red, Yellow, Blue, Green and Orange. Viewed from another, the M&M’s are ‘naked’ and the campaign’s call to action appears, “Search for the naked M&M’s”.
The innovative creative execution is a great example of how to effectively leverage the shopping environment.
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CAMPAIGN OF THE MONTH
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