Posted on May 04, 2010 - 10:27 AM

TorchMedia is excited to launch a unique shopper media planning tool for the iPhone, built specifically for media planners and marketers working on path to purchase campaigns.

The Shopper Media Planning Guide is a simple but highly practical tool – just select the variables that reflect your campaign objectives and brand characteristics, and the app will recommend the most relevant retail formats for your shopper media campaign.

It’s user-friendly, easy-access and truly mobile – use it on the go and forward the results to your email address for later review.
It’s a great way to stimulate conversation and kick-start the campaign planning process.

The app is available as a free download from the iTunes store, in the Business category.

To download the Shopper Media Planning Guide, go to the iTunes store, or click here.

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