Posted on May 23, 2011 - 02:55 PM

POPAI is calling on all FMCG and Marketing at Retail professionals to participate in the second Australian Shopper Marketing & Industry Survey online now to receive the resulting industry report (valued at $495) for free.

The study, a joint initiative of POPAI in partnership with researchers ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010.

Survey participants are rewarded with a free copy of the research report, valued at $495 (+GST), and are invited to attend key industry leadership workshops where the research findings are discussed amongst retailers, suppliers/brands and POP agencies.

The link to the online version of the survey is now online and can be found here according to POPAI’s General Manager, Karen Spear.

“The inaugural industry survey in 2010 led to a raft of measures for industry improvement, and the best practice tools and templates developed by POPAI’s Shopper Marketing Industry Council over the past months since the study’s completion are evidence of this,” Karen said.
“This year the online survey will be shorter, and we’ve taken our focus areas directly from industry feedback provided last year.”

Broad focus areas for the 2011 Shopper Marketing & Industry Survey include:

• Definitions
• Capability & Resources
• Insights
• Activities & Case Studies
• Digital / Online / Social
• Measurement & Effectiveness
• Impacts, Challenges & the Future

What you can do:

• Go direct to the online survey here
• Register to participate in the online or face to face or both: Email your name, company and ‘Register for Shopper Marketing Survey’ to .(JavaScript must be enabled to view this email address)
• Want to know more? Download the survey FAQ

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