Posted on Jun 16, 2010 - 10:16 AM

TorchMedia has bolstered its in-store media offering in the liquor channel, with the addition of Floor Media in BWS bottle shops nationwide.

TorchMedia now provides digital, floor and in-store radio advertising across the BWS network.

Cameron Baxter, General Manager of Sales said:

“Floor Media is an effective complementary medium to TorchMedia’s in-store digital and radio networks in BWS. It has a proven impact on liquor shoppers and will provide liquor brands with an additional means to build their brand presence at the moment of purchase decision.”

TorchMedia’s liquor channel coverage includes Floor Media in over 950 liquor stores, including Woolworths Liquor and BWS.

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