Posted on Dec 10, 2009 - 11:05 AM

Last week, the Liquor Merchants Association of Australia (LMAA) in association with Nielsen presented the inaugural Nielsen Global Liquor Symposium and Global Wine Forum at Doltone House in Pyrmont, Sydney.

With key liquor industry representatives from Australia, New Zealand, the UK and America, it was a great opportunity to gain some valuable market intelligence abouthe current state of play and emerging trends in the liquor industry… While alcohol beverages are sometimes thought to be recession proof, we are seeing significant evidence of changes in consumers dining and buying habits, said Danny Brager, Nielsen Beverage Alcohol Team US. As a marketer, we need to understand those changes.

Job security is still a concern looming over most consumers heads, and they are changing their purchasing behaviour accordingly. 30% of those surveyed by Nielsen claimed to have cut down on purchases of alcohol, and almost half have cut back on nights out. With the strong shift to off premise, retail media has never been better placed to influence shoppers at the point of sale.

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