Posted on Feb 04, 2010 - 09:05 AM

Welcome to a new year and a new-look TorchMedia website!

It’s been a while in the making, so we’d like to introduce you to some of its new features:

Shoppersphere

Shoppers are different, and so are their shopping missions – you wouldn’t speak to a Bachelor Pad shopper on an emergency shop the way you speak to a Soccer Mum shopper on her weekly stock up shop. Learn how to spot shoppers and maximise your shopper media effectiveness.

Tools

It’s important for advertisers and their agencies to choose the right combination of retail media locations and formats to suit their campaign objectives. Additionally, each media environment has a different role to play. As such, your message needs to be tailored specifically to its environment.

Keep an eye on this space for tools to help you deliver effective shopper media campaigns.

And more…

Our new website introduces Campaign of the Month, an integrated blog, and links to TorchMedia YouTube and Twitter.

You’ll also notice a wealth of new information about our approach. Read about shelf-back planning, the media multiplier effect, and the shopper journey to understand why we believe in the power of retail media to build brand equity and activate sales.

Got feedback on the new-look site? We’d love to hear it. Contact us on .(JavaScript must be enabled to view this email address) or 1300 887 450.

Back to News.

Enjoy this post? Share it with others. Click an icon.

Page 1 of 1 pages for this article

Comments

Merci de fournir de telles informations avec les grands grands exemples Nice site,..Everyone believes the fact that coach outlet store online can be well-known simply because of its high quality and the lovely pattern. ugg boots clearancebottes uggugg pas cherbottes uggugg pas cherbottes uggugg pas chervideo converterbottes uggugg pas cherbottes uggfree dvd ripperugg pas cherscarpe uggugg stivalistivali uggugg italiabottes uggugg pas cher! J’adore quelques-uns des articles.et en particulier les commentaires ci-dessous! Je vais certainement y retourner!

By ugg pas cher on Nov 15, 2011 - 02:19 PM