This week saw the long-awaited launch of MOVE, the first industry-wide audience measurement planning tool for outdoor media in Australia.

TorchMedia’s national Torchlite portfolio is currently covered by MOVE, with 844 panels at 42 of Australia’s leading shopping centres measured by the new system.

A new, exclusive campaign for Mars’ M&M’s has been launched this week across major shopping centres on the eastern seaboard. Utilising industry-first printing techniques developed in Canada, the campaign uses lenticular technology to deliver 3D retail advertising via TorchMedia’s Torchlite portfolio.

The winners of the inaugural Product of the Year awards have been announced. TorchMedia and Retail World are the Australian sponsors of the awards, which recognise the most innovative brands in the launch of new products.

Welcome to a new year and a new-look TorchMedia website! It’s been a while in the making, so we’d like to introduce you to some of its new features:

According to The Elements Report released this month by Miller Zell as part of the 2009 In-store Marketing Summit, In-store marketing is more effective than traditional advertising.