CAMPAIGN OF THE MONTH
Streets Splice
The campaign that caught our eye last month was the Streets Splice in-store Floor, Fin and Freezer Take campaign.
The campaign catches the shopper’s attention with an appealing consumer promotion, offering a FREE 3 day gym pass with purchase, and a further “chance to WIN”, creating a strong call to action.
Prominent product shots and use of multiple formats provides a strong visual cue in the supermarket environment, and reinforces campaign messaging where the purchase decision is made.
Activating a consumer promotion at ‘the moment of truth’ is a powerful way to get into the shoppers basket or trolley.
MEET THE SHOPPER
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CAMPAIGN OF THE MONTH
Check out the campaign that caught our eye last month.
View the Campaign of the Month.
