CAMPAIGN OF THE MONTH
Nestle - Connoisseur
The Campaign that caught our eye last month was the Nestlé Connoisseur In-store Freezer Fin Take, Freezer Borders and In-store Radio (ISR).
The campaign launched four new flavours in the existing product range. The new flavours have been inspired by four spectacular landmarks, Snowy Mountains, Murray River, Kangaroo Island and Derwent Valley. The promotion gives shoppers the chance to win a dining experience in any of the four locations that have inspired the new product range.
The supporting In-store Radio campaign drives shoppers to the category where they are faced with the Fin Take and Borders.