- MARS TAKES GLOBAL PARENT BRAND TO NEW HEIGHTS
- APOLLO’S MELBOURNE EXPANSION
- AD SPEND BOUNCING BACK
- THE TWISTED PATH TO PURCHASE
- WHEN DOES THE CONSUMER END AND THE SHOPPER BEGIN?
- PHARMACIES OFFER VALUED ADVICE
- ADVERTISERS BOUNCE BACK
- WARNING! XTREME SHOPPERS ON THE LOOSE
- RIDING IN-STORE’S EMOTIONAL ROLLERCOASTER
- OWN-LABEL THREAT GROWING
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PHARMACIES OFFER VALUED ADVICE
Posted on May 02, 2011 - 03:38 PM
“Sometimes the pharmacist knows more than the doctor.”
This was one of many reasons customers gave for seeking health advice from pharmacies rather than heading to a GP, in a recent study.
ADVERTISERS BOUNCE BACK
Posted on Apr 21, 2011 - 09:15 AM
Ad spend bounced back in a big way in 2010, with marketers regaining their confidence as they looked to put the dreaded GFC behind them.
Read More...WARNING! XTREME SHOPPERS ON THE LOOSE
Posted on Apr 06, 2011 - 02:10 PM
Think price, quality and quantity are the foundations of a shopper’s purchasing decisions? A rethink’s on the cards for one consumer segment identified by a recent American study, and this group presents marketers with one hell of a tough challenge.
Read More...RIDING IN-STORE’S EMOTIONAL ROLLERCOASTER
Posted on Mar 21, 2011 - 09:32 AM
It seems that, for the majority, shopping is felt to be a pleasurable experience. A paper delivered at ESOMAR’s Insights 2011 conference in Brussels last month, describes an attempt to chart and analyse the emotional journey of shoppers in-store.
Read More...OWN-LABEL THREAT GROWING
Posted on Mar 15, 2011 - 02:10 PM
Marketing Magazine this month shares a new report by Datamonitor that predicts supermarkets’ own-label food products will generate sales of $24.7bn in Asia Pacific by 2014, compared with $18bn today.
Read More...MEET THE SHOPPER
Learn more about TorchMedia’s Shopper Profiles.
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