NEW STARS ON THE SUPERMARKET SHELF

Posted on Feb 10, 2011 - 11:30 AM

Larger supermarkets can carry up to 40,000 product lines, so how can shoppers find the best new products hitting the shelves?
Product of the Year Awards – Australia’s largest independent consumer survey of new products – does the investigating for you and this month revealed its 2011 winners.

Five thousand Aussie consumers sorted through products from 21 categories – including packaged goods, health, beauty, cleaning and pet care – to vote for the most innovative new products.

Some of the winners included a sunscreen that moisturises while it protects; a chocolate block that comes in slide-out, easy-to-open and resealable packaging, a hand wash system that doesn’t require the user to touch it; a twist-cap packaging that turns Berocca into a ready-to-drink product; and a white bread that contains 16% of the recommended daily fibre intake in just two slices.

TorchMedia is a major sponsor of Product of the Year, now in its second year in Australia. The awards are designed to reward quality and innovation.
Winners are able to display the Product of the Year logo on their packaging and advertising – helping them stand out on those cluttered shelves.

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