CHECK OUT THIS CHECKOUT

Posted on Jan 15, 2010 - 08:50 AM

This checkout featured as part of a larger campaign created for Denver Water in 2009, to get the word out to save water.

The campaign transforms grocery store checkout belts into flowing rivers, with the order dividers bearing the campaign’s slogan – “Keep our Rivers flowing, use only what you need.” A nice way of leveraging the supermarket environment to deliver a message to shoppers.

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