APOLLO’S MELBOURNE EXPANSION

Posted on Aug 02, 2011 - 04:42 PM

With so many FMCG companies based in Melbourne, it’s not surprising to see shopper marketing agency Apollo Marketing setting up an office in the southern capital.

Apollo’s Melbourne-based clients – including Fosters, Coca-Cola, National Foods, Nestlé Peters, SPC Ardmona and 7-Eleven – are sure to enjoy having their shopper marketing agency close by. And Apollo will also be able to work closely with fellow Aegis Media business Impact – an experiential agency – which is based in Melbourne.

Indeed, the move comes just months after Aegis Media grouped its Apollo, Synergy and Impact agencies together to create The Activations Division. It’s a sure sign that FMCG marketers are keen to employ a range of shopper engagement strategies working in a consistent and complementary manner.

Former Crown Casino creative services manager John McKay is heading up the office with a team of four – group account director Karen Godfrey, account director Aisha Krupski and two account managers.

Check out the full story on B&T here.

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