NEUROMARKETING CONVERSATION-STARTERS
Posted on Feb 22, 2010 - 10:45 AM
Neuromarketing is all about recognising the role of the subconscious (where purchase intent is formed) and its influence on brand perception and purchase behaviour.
We sat in on an interesting presentation last week by the CEO of Neurofocus and thought we’d share some of the key insights that he covered.
THE PROBLEM WITH BOGOFS AND DEEP DISCOUNTING
Posted on Feb 11, 2010 - 07:51 AM
Grocery competition has become increasingly fierce over the last 12 months – competition with other manufacturer brands, and also increasingly with store brands. Price-based promotions have played a vital role in enabling brands to compete against store brand products.
Read More...CHECK OUT THIS CHECKOUT
Posted on Jan 15, 2010 - 08:50 AM
This checkout featured as part of a larger campaign created for Denver Water in 2009, to get the word out to save water.
Read More...GLOBAL RETAIL TRENDS: PART I
Posted on Dec 01, 2009 - 04:20 PM
Shopaholic attended the recent annual AMI Conference and sat in on a fascinating presentation from John Batistich, General Manager Marketing, Westfield Group.
Read More...THE NIELSEN GLOBAL LIQUOR SYMPOSIUM AND GLOBAL WINE FORUM
Posted on Oct 30, 2009 - 03:13 PM
Last week, the Liquor Merchants Association of Australia (LMAA) in association with Nielsen presented the inaugural Nielsen Global Liquor Symposium and Global Wine Forum at Doltone House in Pyrmont, Sydney.
Read More...IMAGE GALLERY
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CAMPAIGN OF THE MONTH
Check out the campaign that caught our
eye last month.
Click Here for our Campaign of the Month
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