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CONVINCE WITH SIMPLE FONTS

Posted on Jul 08, 2010 - 09:47 AM

Whether you need to convince the shopper to enter a promotion or to try your Take recipe suggestions, you will likely be more successful if you describe the task and present the call to action in a simple, easy to read typeface.

THE ROLE OF THE OCCASION

Posted on Jun 22, 2010 - 09:44 AM

The role of the occasion in retail is gaining momentum in Australia, but is yet to realise its full potential. In-store displays and advertisements are largely category-based, and few target specific occasions such as dinner tonight and lunch on-the-go.

THINKING FROM THE SHELF BACK

Posted on May 17, 2010 - 04:55 PM

Supermarkets set the stage for the brand story, in particular that important scene in the plot where the shopper makes the choice to sacrifice one thing for another, or chooses to try both.

GETTING IN THE SHOPPER’S EAR

Posted on Apr 09, 2010 - 11:46 AM

According to neuro-marketer and author Martin Lindstrom, sound is rated as a key element of brand communication by 41% of consumers – and yet 83% of all forms of advertising principally engage sight.